7 Remarketing Tips to Reconnect and Convert

Remarketing, also known as retargeting, is like reconnecting with an old friend. Maybe you meant to grab coffee but never nailed down a time. Or you promised to catch up and forgot. A remarketing ad is that friendly nudge—“Hey, thinking of you.”

It’s not about chasing. It’s about reminding. Here’s how to make those reconnections count.

1. Know What You Want

Every meetup needs a reason. Are you aiming to close a sale, get more sign-ups, or just stay on their radar? Choose your goal and focus on the people most likely to say “yes.”

2. Be Where They Are

Some friends love Instagram. Others prefer to watch videos. Your ads should pop up where your audience naturally spends time. Spread out, but don’t overstay your welcome.

3. Keep It Casual

Nobody likes the friend who texts ten times without a response. Limit your ad frequency. Show up just enough to remind, not overwhelm.

4. Make It Personal

You wouldn’t send the same message to your gym buddy and your old coworker. Apply the same logic here. Segment your audience and tailor your message. First-time visitors might need a little charm. Cart abandoners? Maybe a discount seals the deal.

5. Offer Something Worthwhile

Maybe it’s a limited-time offer. Maybe it’s a friendly reminder of what they’re missing. Either way, your message should add value—not just fill space.

6. Bid Smartly

Not all visits are equal. Someone who hit checkout but didn’t convert is a higher-value lead than someone who skimmed your homepage. Bid more on those likelier to convert, and spend less on window shoppers.

7. Know When to Walk Away

Some friends drift apart. If leads ignore your ads long enough, it’s time to move on. Free up your budget for those ready to engage.

A little persistence can go a long way. Keep it light, stay considerate, and your remarketing efforts might just turn those digital acquaintances into lasting connections.