Timeless Charm of Legendary Holiday Campaigns
Who doesn’t love the holiday season. It is a time of spreading cheer, joy and love. The festive spirit often bringing out both the holly and jolly with nearly everybody with its infectious atmosphere.
It makes sense then, that brands take advantage of the most wonderful time of the year.
These legendary campaigns not only echo the power of seasonal messaging but also weave themselves into the tapestry of our shared holiday memories.
Coca-Cola's Santa Imagery: Coca-Cola’s timeless Santa imagery has played a pivotal role in shaping the modern look of Old Saint Nick. Back in 1931, the renowned illustrator Haddon Sundblom was commissioned by Coca-Cola to paint Santa for Christmas advertisements. Those paintings helped to transform Santa into the warm, joyous character, complete with rosy cheeks, a white beard, twinkling eyes, and laughter lines that many still know him as to this day.
Budweiser's Clydesdale Tradition: Budweiser’s Clydesdale horses have become synonymous with the season. Their iconic commercials feature regal horses pulling a carriage through a snowy landscape, evoking a sense of nostalgia and tradition. By intertwining their brand with timeless holiday imagery, Budweiser has established a connection with consumers, aligning their beer as an essential part of joyous gatherings.
M&M’s “Faint”: This iconic 1990s M&M’s ad that continues to captivate even in its original standard definition form. Yellow (voiced by future Oscar winner J.K. Simmons) engages in a whimsical conversation with Red (voiced by Futurama legend Billy West), pondering whether Santa Claus enjoys munching on red and green M&Ms. Their curiosity ultimately leads to an encounter with the big man, where the two clad in red — Santa and the plain M&M — faint at the sight of one another.
Pepsi “Get Together”: Initially presenting itself as a heartwarming holiday story of togetherness, this ad features two truck drivers from the rival cola jugernauts setting aside their differences for the season and sharing a sip of each other’s soda. However, the mood takes a turn for the worse when the Coca-Cola driver refuses to hand over his Pepsi