TrendSet 2022: A Year in Digital Ad Trends

TrendSet
Written By Jake Grilley

Trends can sometimes be misunderstood. Maybe fashion is at fault. As fashion says, some things come and go, others come back around, and some are always in style.

Besides that, trends give us a glimpse of the future, show progress, and reveal how collective thinking might be shifting.

Here is a recap of the top digital advertising trends of 2022.

TrendSet: Marketers reassessing attribution measurement

TrendSet: Mobile share of ad spend continues to spike

TrendSet: Contextual re-emerging as a top targeting tactic

TrendSet: Creative advertising to reclaim its foundational role

TrendSet: Due to increased cord cutting sights are set on CTV

TrendSet: DOOH's full-screen ad experience set to spike

TrendSet: Volume is turning up on digital audio

Jake Grilley
Previous

Subset Holiday Traditions
Next

Clients preferring agencies that have taken a wrecking ball to siloed departments