Clients preferring agencies that have taken a wrecking ball to siloed departments

The walls are coming down. And clients are preferring to work with agencies that have not only opened doors between departments but those that have demolished the walls altogether.In a recent study, more than two-thirds of CMOs say that siloed media and creative is no longer relevant to modern marketers. More than 80 percent of respondents say that by blending the two agencies are able to better navigate the advertising ecosystem, enhance capabilities, and offer more robust solutions.Bringing media and creative back together allows for greater integration between the two. When creative and media teams are integrated, a true collaborative and integrated service is possibleDespite some perceptions that this reintegration is a newly emerging trend in digital advertising, Subset was founded on this principle nearly half a decade ago. When it comes to creating messaging, auditing and optimizing media deployments, Subset has the team and resources to make it happen.

By working together, media and creative can optimize campaign performance and effectiveness