5 Ways to Maximize ROI on Programmatic Ad Spend

Efficiency is a top priority for digital marketers, and programmatic advertising presents a valuable opportunity for maximizing return on investment, thanks in part to the power of data. To fully leverage this potential, it is crucial to have established processes in place and identify which aspects of each process can be optimized to dynamically improve campaign results. By investing time and resources into exploring these options, marketers can effectively manage performance across programmatic channels and reap the benefits of improved outcomes.

Unify your analytics

• Consolidate your data sources to gain a complete view of your customer base.

• Avoid operating through disconnected silos and instead gain unfiltered visibility into your data at scale.

Lean on your data

• Use your analytics to understand your baseline potential and develop strategic hypotheses for campaign execution.

• Experiment with different scenarios and test what your audience responds to.

Keep your creative fresh

• Tailor your messaging and design to create specific stories for specific personas.

• Collaborate with media and creative teams to discuss audience segmentation and past performance.

Embrace Automation

• Utilize technology to simplify programmatic advertising, such as consolidating workflows, using machine learning to optimize bid adjustments, and centralizing performance data.

Optimize Your Supply Path

• Regularly audit your programmatic supply path to cut out unnecessary intermediaries and opt-out of relationships that don't offer clear value.

• Review partners to ensure compliance with privacy laws and avoid violations that can have serious repercussions.